Robert Zhu
A01
In Shopping for Pleasure, Fiske talks about consumerism and shopping being targeted towards females as a place for privacy and control. Although this idea sounds harmless, consumerism is not a public and open space, as it is controlled and managed by big corporations. This is an interesting point because for women, contemporary malls may be a sense of empowerment in a seemingly “open space”, but is in reality a construct of corporations. Fiske also talks about shopping being a conflict of gender roles for masculinity and femininity. During the past memorial day weekend, I went to go shopping as a part of a hangout with my female friends. Although I personally find shopping in big malls very tiring and mentally draining, I just tagged along to chat alongside my friends. Interestingly, when someone texted me asking what I was doing, I hesitated a bit before texting back “I’m shopping”. Part of me thought saying “shopping” was a feminine thing to do and I couldn’t think of a synonym on the spot.
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