The documentary was about how
teenagers are big consumer targets. They feel more like they have to buy things
to fit in with the popular culture and look a certain way and act a certain
way. Parents will want to please the teens so they buy things for them. Teens
consume many things like media, fashion, entertainment, etc., so marketers try
and make their products adjust to what is cool in the teen culture. They look
for the trendsetters and the cool people that are popular and respected by
other people. This is not too similar to today’s culture at least from my
perspective. I find that I don’t really consume too much and I never thought
that my mom would even buy me things if I asked for it. I would ask for
something in a store and she would be like next time but that just meant not
going to buy it. I think that there is a sense of cool in the teenagers but I feel
like teenager culture is less targeted now. I think technology is the big target
now. MTV is also less big now.
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