Truth is a Virus Response

The article discusses the millennial usage of "memes" to promote ideologies without being some big political force or figure. This concept reminds me of the issue of the "Pepe the Frog" meme. The meme was pretty popular, until conservatives and reactionaries began using it in response to Hillary Clinton and other liberal representatives.When it began to be used more often by these right wingers, in 2016 the meme was officially labelled a hat symbol by the government. A picture that was once used for non political purposes became an image for a complete The movement and set of beliefs. Although memes tend to be represented in a lighthearted way, attaching a popular figure to a group of people is not a new concept- similar to swastikas association to Nazis. The argument that the author is then attempting to make is that these kind of associations can lead to great power in the media, power that can be turned around and used for good. My issue with this is that is that I don't really believe we've seen that much impact from memes as we really think. They're particular because they last for a second and are then forgotten, Pepe doesn't even seem relevant anymore. So while these are ideas are interesting, they may be too much of a stretch.