Media virus

As we have discussed earlier in this class, cultural resistance today can take many different forms. Also, due to the vast access and dispersion possible from the internet, there are so many more ways to impact culture. In the reading by Andrew Boyd, discussed his concepts of “media viruses” and the forms they take such as memes. There are quite a few interesting thoughts about how “media viruses” are able to tackle major issues in a potentially more subtle or indirect manor. While the media and internet can be used to spark cultural resistance, and spread knowledge of these issues, I think that the passive nature of the internet fails to convey the weight of the problem. Take his example of memes. While memes can be used to spark the desired interest, the connotation behind memes are playful and short lived. I do not think this is the best way to organize cultural resistance. I am not saying this cannot be an effect way of everyday resistance, but memes often fail to convey deeper meaning. They are meant for a quick laugh and a share but don’t often elicit further thinking. However, the author does talk about how these forms of resistance are staring points and can take off from there. I do agree that these forms of virtual media can be starting points but need cultivation and effort for them to grow into something more meaningful.